According to David Mallon at Bersin, high impact learning organizations “can affect their organizations in positive and measurable ways to a degree that distances themselves from everyone else, namely their competitors.” Is your organization high impact?
The webinar "How Content Strategy Drives the High Impact Learning Organization," with Bersin by Deloitte and Caterpillar answered that question and many more. For your convenience, I have compiled many of the great points and key findings in the below blog post. With 97% of attendees rating the webinar a 4 or 5, we’d say this is an event you must see! The full recording is available here. You can flip through the slides here on Slideshare!
So let's get right into it.
What is it about the best learning organizations that makes them just that – the best? What exactly is it that they do so well?
“The best organizations understand they have to be better at developing their people. It's not a war for talent but for developing talent, and that means we have to get better at accelerating experience and expertise building," commented Mallon. "They are better able to affect their businesses."
For a better visual of this, check out Bersin's maturity model below. High impact learning organizations are typically going to be at the top of this maturity model, and many companies are at the second level.
This chart essentially gives a quick look inside some of Bersin's research of high impact learning organizations and where organizations fall on their scale.
In summary, in the bigger sense, learning content is anything that supports or improves business performance.
In conclusion, to quote Mallon, “Learning content is a lot more than formal. It's a lot more than just the traditional content related to learning interventions. And the best learning organizations have not just realized that fact, they've grabbed hold and leveraged it for all it's worth." Orgs that are experts at driving high value from profiles and competencies are 19x more likely to be a HILO
- 92% of attendees rated the speakers a 4 or 5 (5 being best)
When the audience was polled about how much they knew about their learners, the results were that most organizations actually are pretty poor in terms of what they collect about their audiences. This is a key problem because knowing the audience is a fundamental capability of HILO's. It allows them to be successful with content because they are able to personalize and can match content to the right people because they have learner data. Bersin reported the HILOs demonstrate higher effectiveness, efficiency and alignment.
- 94% of attendees gave the content of the webinar a 4 or 5!
Thanks for your interest in "How Content Strategy Drives the High Impact Learning Organization!" If you have any questions, please feel free to reach out to me on Twitter @sarahdanzl or via email at email@example.com.